What Does It Not Do?
• Does not dry out the hair or fade the color
• Does not perform harsh or aggressive cleansing
• Does not carry medical claims
Usage
Apply to wet hair, gently lather, and rinse.
Suitable for daily use.
Iva Natura Volumizing Shampoo for Fine & Flat Hair | Care Supporting a Fuller Appearance
For fine hair, volume should be achieved with balance, not stiffness.
What Does It Do?
• Cleanses the hair without weighing it down
• Supports the feeling of a fuller appearance
• Suitable for daily use
What Does It Not Do?
• Does not stiffen the hair
• Does not create a drying effect
• Does not claim treatment